Data is the king for any upcoming marketing strategy. Companies can efficiently use accumulated data from previous marketing campaigns to enhance sales and profits. Our Data-driven revenue marketing assists companies in leading to more conversions and boosting revenue and profitability. Data-driven revenue marketing is the practice of using data to improve marketing communications.
Unlock Your Business's Potential with Our Digital Marketing Services
Fillip Technologies is a digital marketing company that specializes in providing the best internet marketing services. With years of experience, our team of highly skilled professionals are committed to providing our clients with the best solutions to grow their business online.
We offer a variety of services such as SEO, social media marketing, content marketing, website design and development, and more. With our expertise, your business will be well-positioned to achieve success. Connect with us today to see how we can help you reach your goals.
About Fillip Technologies
Fillip Technologies provides India’s next-generation digital marketing services and solutions and seeks advice. Our digitally-savvy marketing expert understands the connection between content and customers. Our reputation is built on a decade of successfully delivering measurable results. The incredible journey of over a decade with thousands of delighted customers. 360° Digital Marketing Agency, A community of like-minded people unified by a common purpose of helping our clients build the content strategy that engages, converts, and converts your leads to paying customers.
Our Expert Team Generates Revenue.
Our team has worked with businesses for decades to aid them in growth. Our team is our power, and their intelligence is our product. Many marketing agencies focus on pointless stats, but we look at your business and find natural ways for you to grow. Our experts cooperatively think outside the box to create commercial strategies and crack all business challenges, not just marketing ones. Because of this, we call ourselves a business-strengthening agency, not a marketing firm. Go for us as your Digital Marketing Agency and enhance your business to a new altitude with our award-winning digital marketing services and proprietary expertise platform. Enabled Digital Marketing resolution sources, and we generate custom strategies for each client based on their necessities and goals. Our team comprises award-winning marketers, designers, and developers, and we recognize what it takes to get actual results online. We also focus on the metrics that mean the most, like leads and revenue generated.
We know that beating these goals moves businesses forward, and our client’s success is the best calculation of our performance.Through our years of familiarity, we’ve also learned that while each channel has advantages, they all work best when strategically paired with other media. That’s why we present full-service strategies to each of our clients and use a permutation of digital channels to increase visibility, conversions, and revenue.Our team has also worked to develop proprietary tools that lend a hand to us more effective in tracking and reporting our results. The web is our passion, and we’re passionate about serving businesses reach their goals. So when you choose Fillip Technologies as your digital marketing agency, you won’t get a cookie-cutter strategy — you’ll get a custom plan that fits your Company, your needs, and your goals.
Our Expert Team Generates Revenue.
Fillip Technologies is an India-based full-service digital marketing company that helps businesses create strong brands that capture market share and generate considerable growth. We’ve effectively combined the power of traditional online marketing with the growing popularity of technology-driven digital media. For the past eight years and more, we have dedicated a significant amount of time and effort to developing digital marketing strategies that result in increased sales and revenue for the client. We employ analysis, analytics, and imagination to acquire a clear and comprehensive understanding of unmet customer demands and the most effective strategy to meet those needs. These insights and inputs are acclimatised during our backend processes to generate a healthy ROI for the respective companies. We’ve worked in a variety of industries, including education, consumer durables, hospitals, hotels and restaurants, FMCG, fashion and textiles, IT, and many others.
Our goal is to help businesses provide better service to their clients. Other goals include supporting our customers in improving their entire business performance. We accomplish this by supporting you in better engaging with your people. We design brand strategy based on customer and market knowledge, and we employ digital technologies to give you a leg up. We combine cutting-edge technology, innovative platforms, and tried-and-true processes to ensure that our solutions are future-ready and scalable. We provide a comprehensive digital marketing strategy that includes everything from social media to website design to internet technologies. We provide high-quality digital marketing services in India and around the world, ranging from website development to website design to online brand image management and SEO. For all of our digital marketing services, we have the greatest expert staff. Our team members work tirelessly to increase the client’s internet profile to a larger extent. We handle almost every area of the client’s digital marketing needs. Our list of features sets us apart from the competition. We provide clients with simple CRM solutions through which they may receive all updates and manage the entire process themselves.
Your brand is made up of your sweat, blood, and tears. We take great care to understand your brand’s ethos so that we can advertise it to the appropriate people at the right time. We accept full responsibility for understanding and jointly defining the ideal consumer profile, which aids in segmentation, targeting, and positioning. It’s critical to understand who is pursuing your consumer. To stay one step ahead of the competition, we regularly monitor their moves. We assist with the creation of smart, inventive campaigns with powerful messaging and superb copy to leave a lasting impact on your customers. To turn a prospect into a customer, you’ll need a lot of touchpoints. As a result, we’ve mastered the AIDA funnel framework to help you convert more leads. Our company’s marketing team is highly analytical, focusing on data-driven decisions to ensure your campaign’s success. We’re focused with lowering your costs and increasing your ROI, which we accomplish by constantly optimising your campaigns and landing pages. It is critical to nurture leads once they are in the system for lead-generation efforts, and our team of professionals is always available to advise you on best practices.
In the end, we are the best digital marketing company in India for creating a custom digital plan for your organisation. We use digital marketing tactics to develop, execute, and build your brand, and we do so solely for your company. Reach out for all of your digital needs and see for yourself how the future is changing.
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We also suppose the importance of improving the lives of others.
Are you all set to help your Digital Marketing efforts deliver a bottom-line contact, like helping your business increase into new areas, hire additional team members, and achieve tremendous accomplishments in your industry?
Then contact us online today to collect your digital marketing proposal, consisting of a custom strategy, pricing, and flight plan. We are Fillip Technologies and will be the last digital marketing agency you ever need. Do you need help with scaling your business? We want to talk to you!
Our team has deep capability across all areas of digital. Do you need a deep dive into setting up event tracking for a complex lead process? Want to optimize your sales pipeline using automation? We’ve got you covered.
What is Digital Marketing?
Digital Marketing is a marketing strategy that uses electronic devices or smart and intelligent applications to endorse products or services. It is frequently referred to as online marketing, but they (digital marketing) are two different ideas.
Types of Digital Marketing that are used by businesses to get to their potential customers
Digital Marketing Services We Offer
It's almost impossible to discuss digital marketing without bringing up SEO. SEO is increasing traffic to your website by using keywords to improve your site's search engine rankings. The higher you are in the search rankings, the greater your chances of being visible to your target consumers. Marketing experts spend countless hours and endless resources developing SEO strategies to get a website to the top of a Google search.
Social Media Marketing (SMM)
One of the most effective ways to interact with your audience is by creating a presence on social media. Platforms such as Face book, Twitter, LinkedIn, Instagram, and YouTube can assist you in building your brand while cultivating a digital culture that grows organically. Social media marketing contains posting on your pages and paying for ads that appear in the newsfeed or margins. Social media platforms are also superior marketing channels that drive traffic back to your website.
How countless emails from businesses do you delete every day? Choose Fillips Technologies, and let’s make your email marketing campaigns stand out and work for your business. We create personalized email newsletters to remain your emails out of spam folders and encourage your customers to take your preferred action. Our team builds your subscriber list, tests email campaigns before delivery, utilizes powerful words in your content, and creates a curiosity gap in your emails.
Attain a steady stream of traffic from high-authority websites and increase your customer trust. Our internet marketing agency capitalizes on paid advertisements, sponsorships, and collaborations to set your page content where influential people will see them. We use strategic guest blogging, publish unique, compelling content, distribute data-driven infographics, and improve your social media engagement. In this method, we build quality backlinks that drive more sales.
Capture your target audiences’ concentration with a professional custom web design highlighting your business’s unique value propositions. Our digital marketing company has a team of Word Press experts with years of occurrence in creating custom websites for specific niche markets. We analyze your industry demands, design ADA-compliant websites, and offer ongoing site maintenance. These internet marketing services will generate a positive first impression of your brand
Video marketing is influential and engaging when done right. Storytelling with video has the control to take your brand to the next level and improve your customer engagement by leaps and bounds. Capture your customers’ awareness and create a buzz in the online community with captivating, SEO-optimized video content. We’ve got you roofed from place scouting and scriptwriting to motion graphics making and video editing.
Fillip Technologies is here to help you to find your people on social. Get your message into the world, get more likes, and sell more stuff with our Facebook ads tool
It is a Service provided; YouTube is an excellent platform for watching videos on entertainment, learning, news, and more. Almost everyone knows this, but how many know it as a perfect means to produce a business?
Designing an e-commerce site is not just about building a website to sell products but designing a pleasant online shopping experience. This wide-ranging demonstration walks us through the best practices.
We are providing that UX / UI design which has turned out to be additional “trendy” as more and more things move online. Now, with the “Internet of Things,” nearly everything requires some concentration on the user experience.
Our brand strategy and identity development services help you create a brand that thrives in a digital-first, modern marketing landscape. That starts by creating a brand platform and positioning that defines what you stand for, how you benefit people, and why you stand out.
Designing an e-commerce site is not just about building a website to sell products but designing a pleasant online shopping experience. This wide-ranging demonstration walks us through the best practices.
Also known as PPC (pay-per-click) or Google Ads, paid search is eventually designed to hurl your website to the top of an inquiry by paying the search engine for ad placements on SERPs. Since the ads work on a pay-per-click base, you only pay when your ad is clicked. Paid ads allow you to outperform your competition despite the size of your business
Content Writing teams use content marketing to create and distribute a valuable, relevant, consistent message that attracts and retains a target audience. Its primary point is to call site visitors to action, a way to buy your product or service. Written content is still the most critical element in driving your message home.
Statistics show that 88 percent of customers searching for local businesses online will call or visit a store within 24 hours. Pull towards your ideal customers and generate more leads and sales with Fillip Technology’s Local SEO services. We ensure your name, address, and phone number (NAP) are consistent, enhance your location pages, and perform local link building. We also leverage social media platforms to continue top of mind with your audiences.
Fillip Technologies builds custom, mobile-ready, and search engine-optimized websites that aid you in meeting your business objectives and holding your digital marketing campaigns. We generate a visual hierarchy to highlight essential site elements and encourage page visitors to take your preferred action. Our web design experts utilize clear calls-to-action (CTAs), avoid carousels and rotating sliders, simplify form fields, and build content for your persona.
ORM - online reputation management
Your review and online reputation can make or break your success online. Improve your reputation and reap the rewards with the aid of our internet marketing agency. We partner with Rise Reviews to improve your review generation, review monitoring, and review response publishing tactics. Our team uses state-of-the-art online reputation management software, two-way SMS marketing, and QR code to rationalize your ORM practices and acquire more positive reviews.
The e-commerce industry generates 23 percent in revenue. Take advantage of a range of opportunities in the e-commerce business to promote your products and offer round-the-clock convenience to your customers. We create more product reviews, optimize your product pages and personalize your advertising strategy based on your customer needs.
CRO - conversation rate optimization
Getting in progress with conversion rate optimization is clear-cut and straightforward with Optimize, the top tool for building A/B and multivariate tests. The Optimize web testing visual editor allows you to swiftly and efficiently make changes to your site or app without any programming essential, and the stats engine clearly explains the results of your tests.Start improving your conversion rate today with Optimized web experimentation with Fillip Technologies!
We’ve been a paid search marketing agency focused on Google Ads management – further paid search conversions by more. We’ll appropriately confirm Ads management strategies for your campaign – mounting transformation and eliminating wasted spend!
Instagram is an influential social media channel with colossal marketing potential to grow an audience and reach customers.
We can prepare to summarize presentations for you. An expression is a resource of communication that can be modified to various speaking situations, such as talking to a group, addressing a meeting, or briefing a team.The aspects are interlaced and can be described as the preparation, Presentation, and practice of verbal and non-verbal communication.
Animation is how silent figures are manipulated to appear as moving images. In traditional Animation, images are fatigued or painted by hand over on translucent celluloid sheets to be photographed and exhibited on film. Today, many spirits are completed with computer-generated imagery (CGI). Fillip Technologies generate artistic animations for their customers.
Benefits of Digital Marketing
1. Cost-Effective and Measurable Results
Digital marketing offers access to frequent tools that track and analyze your campaign’s performance. You can allocate your market dollars when you have reliable data that you can draw up in real-time. You can adjust your marketing strategy instead of scrapping it and starting over or discovering that your system didn’t work after the detail. This approach can save you thousands of dollars, giving you a higher ROI in the long sprint.
2. Unlimited Customer/Client Targeting Options
What if your creation is in the beta phase and you are performing arts market testing? What is the fastest way to get results on how people respond to your brand or your latest campaign? Digital marketing gives you unlimited options for targeting clients at the right time. You can develop and refine strategies such as retargeting, audience lists, surveys, reviews, backlinks, landing pages, and Google Analytics to determine if you are hitting the mark and how well your campaign is performing.
3. Customer Reach everyplace in the Purchasing Journey
If digital marketing didn’t give birth to customer journey mapping, it made it more tangible and definable. You can, at present, recognize your brand touchpoints, choose your customer persona, know your customers’ goals, map out your interactions, and update your customer journey map instantaneously as needed.
4. Endless Customization on the Spot
One of the main payback of customization is that it reduces the number of errors you make on the front end of your marketing campaign. If you have more options, you will likely make more informed decisions on launching your strategy. Digital marketing contributes endless customization through every stage of your campaign from start to finish—and subsequently.
5. Unlimited Customer/Client Targeting Options
Suppose to know about the complete move toward that digital marketing can position you in switch with your customers: email, instant messaging, website content, videos, images, social media posts, SMS, widgets, and banners. Digital tools allow you to interact with your crowd and build customer loyalty. It also aids you in getting to different people in different market segments. While some private still only check their email, others use the latest apps to see ads or banners.
6. Greater Brand Credibility
With digital marketing, your Company can create brand credibility across a larger market. You can send important advice through blogs or opinion columns, lean on influencers to support your brand, trade guest posts with other companies, create case studies, and renovate customer engagement into the content. Best of all, you can make your spot with little time, energy, money, or resources.
How Is Digital Marketing Helping Businesses?
Here are some traditions in which digital marketing can aid in attracting your new business possibility:
Easy to take up and transform marketing strategies
It is easier to track the audience’s retort to a marketing campaign online than offline through web analytics, which facilitates brands to identify the following:
Understanding ROI in Digital Marketing?
What is Marketing ROI?
What is marketing ROI? It’s the return on investment (ROI) that marketing computes to justify how marketing programs and campaigns generate profits for the business.
ROI is short for return on investment. And in this case, it measures the money your Company spends on marketing campaigns against the revenue those campaigns make.
Why is ROI Significant?
Before primary any new campaign, it’s vital to understand your numbers. They might be estimates at first, but even having a yardstick can help you set a target to measure your campaign’s success. Today’s marketing is no longer simply “getting traffic.” It’s a complex process with multifaceted strategies crossways digital and traditional platforms.
To make well-versed decisions about where to spend your time and budget, you need to know the cost of each strategy. Once you understand your marketing costs, you can make better decisions to generate revenue streams that make your business more profitable.
There are several types of marketing ROI:
What Services Do Digital Marketing Agencies Offer?
How to get growth ROI in Digital Marketing: 6 Strategies
Now that you’ve identified the basics, let’s look at how to get better ROI in digital marketing.Test out six strategies to use for your campaigns.
1. Monitor the right ROI metrics.
Whether you’re running paid or organic campaigns, you can be excited to focus on vanity metrics. As the name suggests, vanity metrics over and over again gaze exciting. But in reality, they’re bare measurements that don’t tell you whatever thing of value about your campaign results.Sometimes, putting energy into tracking satisfaction metrics can distract you from focusing on social media metrics that matter. As a result, they can compromise campaign performance and use significant resources.Which measurements are vanity metrics? It depends on your campaign goal.
For example, followers are an essential campaign metric for growing your audience. But if your goal is getting more leads, measuring followers becomes a distraction—or a vanity metric.
When you want to get better ROI, you should know which metrics to track and which to pay no attention to. Your campaign’s key metrics should align with your business goal. For example, revenue is the most vital metric to track if your business goal is getting more sales.Keep in mind that you can track additional than one metric per campaign. Just make convinced that each one is pertinent to your goal.In the example above, other vital metrics include conversion and click-through rates (CTR). Both aid you in understanding how many people have taken steps toward making purchases—the ultimate goal.
2. Identify areas for improvement
One of the best ways to increase ROI is to locate underperforming metrics and take steps to improve them. To identify areas for improvement, you’ll have to understand the journey your customers take before purchasing.
For example, a distinctive customer may visit your website three times before purchasing. If your content receives few clicks or your CTR is low, you should first believe in improving website visits.
To drive website visits logically, consider three pages that would oblige potential customers to see. You may like to invite them to visit a blog post, a comparison page, and a product page.
Using custom audiences, you can form a paid social funnel that retargets people visiting the previous page. Then you can create a conversion or sales campaign that retargets people who have seen all three pages.Creating a multi-step channel that addresses areas needing enhancement can streamline customers’ process from attentiveness to conversion. In doing so, you can get better overall ROI from your digital marketing campaigns.
3. Create higher-value content
In some cases, potential customers may not act in reaction to your posts the method you’d hoped. As an effect, the ROI from your paid and organic campaigns may turn down. Create higher-value content using one of the two tactics below for better results.
Return to your social media messaging.
Do your social media captions not resonate with potential customers? Believe in revisiting your brand voice and your system for creating social media copy.Read through customer comments and messages to perceive how your audience speaks and the language they use. Then rework your copy to talk with customers in a way more likely to reverberate with them.
In addition, embrace calls-to-action (CTAs) that prompt people to do something. For example, recommend them to click a link to read more or to start shopping now.Publish content customers want
Do most of your social media content consist of product or service pitches? Your posts may need to suggest more value or help customers get the required information.
Review client comments and messages to identify frequently asked questions (FAQs). Then generate content that answers those FAQs. For example, your capacity share tutorials to help customers get started with your products. You might create videos for more advanced users.
By giving customers what they’re looking for, you can give confidence to them to trust your brand. You can also help customers get more value from your products, which can increase purchases and ROI.
4. Test different offers
If you invariably pitch the same offer for your product or services, you may come across that awareness gradually wanes. Even if you discover that ROI stays consistent, you may miss out on opening to get this metric better.
By testing new offers, you can see what resonates best with customers. You can also realize new ways to drive more revenue, lower costs, and increase ROI.
Here are a few suggest testing out and comparing against benchmarks:
- Free shipping
- Limited-time discounts
- Limited-quantity products
- Coupon codes for subscribers
- Special sales for loyal customers
5. Experiment with new channels
Your brand only needs a presence on every digital marketing channel. But if you use more than one or two media, you could miss out on leads and sales.
To improve you’re ROI, research new channels or avenues to examination. For example, using only Facebook channels like Instagram or Twitter could help you build your brand. Or, if you’re only using organic social media, a paid campaign could enlarge your results dramatically.
Which social media marketing channels are precisely for your Company? Start by creating a buyer persona that returns your ideal customer. Then research the types of consumers each social media channel attracts.
You can also use competitive research to recognize the channels other brands in your industry use. For example, if your competitor is building massive audiences on YouTube, Believe in counting this channel in your social media strategy.
Keep reading to learn about the various aspects to believe when selecting a digital marketing agency.
Consider your goals
Your primary business goal is among the essential things to believe in when hiring a digital marketing company.
Some businesses want to boost their website traffic, others want to grow their customer base, and others want more leads, sales, or brand awareness. Whatever you’re looking for from a digital marketing agency, make sure that they comprehend what you wish so they can deliver the best results possible.
Here are some questions to query you as a business leader:
There are several types of marketing ROI:
Digital Marketing FAQs
Digital marketing is the advertising of brands to fix with potential customers through the Internet. It engages brands using digital communication channels such as search engines, social media, email, websites, and AI to promote their products. For example, e-commerce brands can support and sell their products from side to side on social media.
Digital marketing offers several benefits: increased brand visibility, targeted marketing, measurable outcome, and cost-effectiveness. It consents to better understanding your Customers, getting there at them more effectively and building a robust and loyal following.
YES! If you want your e-commerce business to continue to be competitive in 2023, you need to invest in all the latest digital marketing tools and technology. This involves using new technologies like AI and VR to promote your brand.
The different types of digital marketing include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and affiliate marketing. There are so many different aspects to digital marketing, so having a clear strategy for your e-commerce brand is significant. Your plan should act as a roadmap and direct your efforts on a clear path.
You can work out the success of your digital marketing campaigns using metrics such as website traffic, conversion rate, click-through rate, and return on investment (ROI). Setting clear goals before launching your campaigns is essential, and then calculating your results to establish if you achieved them.
For example, you post about your e-commerce brand on social media only if you pay attention to your followers.
Search Engine Optimization is optimizing a website's technical design, content relevance, and link recognition to make test pages more easily findable. The better your website is, the higher your page will rank in search results. This is significant to drive traffic to your website and give you credibility.
You can improve your search engine rankings through SEO techniques such as keyword research, on-page optimization, and link building.
To create productive social media marketing campaigns for your e-commerce business, you should:
- Identify your target audience
- Choose the right social media platforms
- Create a strategy
- Share engaging content
- Listen to the conversation about your brand
- Monitor your metrics regularly
Content marketing is a form of digital marketing that involves creating and sharing valuable content to attract and retain a target audience. It creates a narrative for content to Connect with audiences. Content marketing relies on valuable, relevant, and consistent content to attract, engage and Delight customers. This contains educational resources, articles, videos, entertainment and
Webinars that answer specific questions customers have. For example, you could create how-to videos to demonstrate your products and build interest in your e-commerce brand.
Are You Ready To Get Digital Success On Your Business?
Digital transformation is a vital growth policy for private business leaders. We try to engage digitally with customers in new customs and drive growth through diverse channels and relations.